add tarball-producing targets to Makefile for ease of release

my old, out-of-tree release script that performed a clone rather than
using git archive checked the VERSION file to make sure that it
matched before doing a release. I believe there should be a way to do
the same with git commands (without resorting to checking out the
desired tag) but I have not yet found a way, so care should be taken
when using these targets that the correctness of the VERSION file is
not overlooked.

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